If you are planning to join a trade show, one of the best ways to ensure that your products get the attention they deserve is to make your display booth look more enticing. Keep in mind that you will be competing with dozens of other booths that may be offering products that are similar to yours. The ones with the most interesting displays will do more business. If you are just starting out in the trade circuit, below are some practical tips on how to make your trade show display products look better. Follow these tips and you’ll significantly improve your chances of attracting new customers or business partners.
1) Make your booth unique. If your product stand looks too similar with everyone else, you won’t attract much attention. You should put yourself in the shoes of a trade show attendee and brainstorm for ideas that will make your booth look different. One proven technique is to contrast yourself with the others. For example, if all the other booths are using red stands, you could go for a green or a yellow stand to separate yourself from the crowd. When people go into the trade show, your booth will always stand. You can use this contrasting technique in thinking of ideas about the theme or overall design of your booth.
2) Don’t go alone. Always see to it that there are at least two people manning your both at all times. When a person goes into your booth and there’s no one there to assist him, he’ll likely leave and go to the next booth. This is especially true if there are many booths in the trade show. With that said, you should get an assistant or two to make sure that there will always be a person ready to answer the questions of potential customers and business partners.
3) Offer prizes and contests. This is one of the oldest and most effective tactics when it comes to making your trade show display products look better. With a contest, you will attract a lot of people to your booth. People love games and getting good stuff for free. They would do anything to have fun and win a free shirt or a free product. Staging a contest will draw the crowd and put people through your door. To turn this into an effective marketing ploy, you have to somehow make a connection between the contest and the products that you are selling.
4) Demonstrate what your products can do. This is another proven technique. In trade fairs, the booths that get the most attention are the ones who are able to demonstrate what their products can do right there and then. A good demo will convince viewers that your product is worth buying. This is because they can see with their own eyes what the product is capable of. As the popular saying goes, seeing is believing.
These tips on how to make your trade show display products look better are easy to remember and implement. You don’t have to spend a lot of money to apply them.